#OrganizationalCognitiveNeuroscience expands the practice of #OrganizationalPsychology, #ConsultingPsychology,

Organizational cognitive neuroscience (OCN) is a new term used to describe the intersection, integration and application of nueroscientific discoveries with organizational and consulting psychology.

OCN is being defined in business leadership and marketing research. "…taking a wider nueroscientific approach to researching marketing or business-relevant problems and decisions will allow a greater understanding of why in general we behave or react the way we do, and a correspondingly greater ability to predict this”, (Lee, N., Butler, M., & Senior, C., 2010, p. 130).  

Discoveries in neuroscience have produced scientific technological advances using fMRI brain imaging devices. This brain imaging technology has allowed scientists to map activity within regions of the brain to examine human behaviors and responses. These discoveries are expanding organizational psychology towards more neurobiological based interventions and assessments. 

We now have a greater understanding and insight into the process of emotional arousal and response patterns for individuals. Brain science imaging techniques are able to teach us and show us the neurological process of decision-making. “By combining this approach with functional brain scanning it is possible to understand which areas of the brain generated that specific emotional response—and whether distinct brain regions are involved in other types of decision making”, (Lee, N., Butler, M., & Senior, C., 2010, p. 130).  

Organizational cognitive neuroscience (OCN), while still in its infancy, is quickly forging a new way of thinking about human behavior and decision making from a neurobiological brain systems approach.

References
Lee, N., Butler, M., & Senior, C. (2010). The brain in business: neuromarketing and organizational cognitive neuroscience. Journal of Marketing. Volume 49; pp. 129–131. doi: 10.1007/s12642-010-0033-8.http://cms.springerprofessional.de/journals/JOU=12642/VOL=2010.49/ISU=3-4/ART=33/BodyRef/PDF/12642_2010_Article_33.pdf